Farmers’ strategic responses to competitive intensity and the impact on perceived performance

Abstract A large percentage of small- and medium-sized farms have ceased operations in the last 2 decades part due to their inability respond increased competitive intensity. Consequently, strategic responses farmers adopt intensity are important understand as they may influence performance ultimately survival. Based on a sample 388 randomly selected Sweden using structural equation modelling, we find that perceptions increase, so does market orientation (MO) lean production (LPO), but not entrepreneurial (EO). Moreover, who indicate greater (in order importance) MO LPO report better overall performance, while EO surprisingly contributes negatively performance. Our findings contribute limited body research agricultural sector subsequent payoff farm